Music is a universal language that unites and connects people and cultures across national borders. Understanding without barriers is something we also value in our daily work. We are therefore delighted to have accompanied the Suzhou Chinese Orchestra on its 2023 European tour as a service provider in the field of communication and organisation.

Our work focused on public relations, social media and participant acquisition, as well as on-site implementation. From the development of a sophisticated PR strategy to the organisation of workshops with musicians, our work aimed not only at publicising the concerts, but also at making a valuable contribution to the promotion of intercultural dialogue and cultural understanding.

By presenting the music of the Suzhou Chinese Orchestra to an international audience through our work with target groups, we enabled people to have a unique encounter with the rich cultural tradition of China, enriched with innovative Western music elements.

 

 

The tour took place in the autumn of 2023 with three concerts in Berlin, Leipzig and Munich. Under the outstanding direction of Maestro Pang Ka-Pang, the musicians invited to an unforgettable experience of enchanting symphonic music that unites the cultures of East and West in a unique way.

The Suzhou Chinese Orchestra consists of talented young musicians from the city of Suzhou, also known as the “Venice of the East”. With impressive instrumentation, rousing energy and outstanding precision, the renowned orchestra regularly impresses its audience.